Project Ocean
The brief:
Project Ocean was a sustainability partnership between Selfridges and the Zoological Society of London to raise awareness and help protect our precious oceans from overfishing and plastic pollution.
My role:
Head of copy and content strategy
My output:
Impactful messaging for 360 degree campaign touchpoints, including window displays, social media, web content and PR.
Copy for a microsite turning statistics into digestible infographics to make the audience stop scrolling and pay attention
Conception and delivery of an ongoing content strategy including a successful podcast series, influencer content and editorial features.
