The Sound Bath Podcast
To explore the potential of long-form audio storytelling and deepen connections with both new and existing audiences, I led the launch of Lush’s first-ever podcast, The Sound Bath. Designed to be listened to in the bath, the podcast delves into what personal, social, and environmental care and well-being truly mean in today’s world.
My role
Concept, content and marketing lead
My key contributions
Podcast Concept and Positioning: Developed the core concept and established the unique positioning of The Sound Bath as a sensory, mindful listening experience aligned with Lush’s values.
Guest and Topic Curation: Collaborated on the selection of inspiring guests and engaging topics, featuring high-profile names like Kehlani and Naomi Klein.
Marketing Strategy: Designed and executed a marketing plan to drive awareness and engagement, ensuring a successful launch and sustained listener interest.
The results
Industry Recognition: The Sound Bath was celebrated for its innovation and quality, ranking high in the Apple Podcasts Health & Wellness category.
Audience Engagement: Episodes average 5,000 downloads each, with a strong retention rate of approximately 70%, demonstrating its appeal and resonance with listeners.